Would You Like A Luxury Car To Go With That High Rise Condo?

It's a pretty basic fact that high rise condos will be the driving factor enabling the revitalization process in downtown Las Vegas. But the SoHo Lofts project is taking revitalization to an even higher level by adding an exotic car retailer of Ferraris, Rolls-Royces, and Lamborghinis to occupy party of the ground floor of the 16-story high rise development.

With the showroom facing Las Vegas Boulevard at Hoover Avenue, SoHo is making a significant statement. SoHo Lofts looks to be the first Las Vegas high rise to open downtown and residents are expected to actually move in within the month.

If you're looking to revitalize downtown, I would say a luxury car showroom is a pretty good first step. Soho's making all the right moves - and purchasers of their condo units (as well as all the other competing downtown projects) are all the better for it. A restaurant and lounge will also occupy retail space in SoHo Lofts, with boutique stores in between.

Downtown's changing. Slowly but surely. Still, it's hard to imagine a Rolls-Royce pulling up to the valet at Fitzgeralds. But I really think those who have gotten in on downtown projects such as Soho Lofts, Newport Lofts (SoHo's sister project), Juhl, Streamline, and Club Renaissance will be rewarded handsomely for their patience.