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Monday, April 03, 2006

CondoDomain.com is High Rise Condo Developer's Newest Marketing Resource

As part of my research into alternative means of marketing for high rise developers, I recently discovered the CondoDomain.com website. CondoDomain.com is the newest marketing resource for condo developers nationwide. They offer brokers and developers a unique venue to showcase their properties to a targeted audience. Last week, I had the pleasure of meeting up with the company principals at the Wynn Resort here in Las Vegas. The verdict? These guys are on to something!

Besides providing industry news and information, CondoDomain features high rise condo developments on their website in a very unique and effective way. They give a detailed overview of each project, with pictures, descriptions, amenities, and price ranges - but here's where it gets better: they've developed "CondoCasts", which are high quality movies highlighting each specific condo project.

We've all seen online movies, and most are nothing to write home about. However, the guys over at CondoDomain have really taken multimedia to the next level. These are professionally produced videos that load fast and look great. And developers (brace yourself), I think they actually help to entice buyers to purchase into the development. As an example, see the video for The Residences at the InterContinental in Boston to see exactly what I mean.

Their production company, Virtuale Productions, is dedicated to real estate films and produces the videos, which in these days of download-ability, can even be viewed on your iPod.

Here's what CondoDomain is NOT: they are NOT real estate agents and don't charge any commissions for unit sales. (Developers - how good is that?... And condo buyers - you have another FREE resource). They can't get you a great deal like the one found by clicking here, but go to their website, search by development, neighborhood, price range, or by bed & baths and you'll see for yourself how unique this new marketing tool really is. They even have their own blog! They're new and they're coming to Vegas in the very near future. And that's good news for Las Vegas high rise condo hotel developers and marketing departments.

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