Free SEO Advice to Las Vegas High Rise Condo Website Developers

To continue a previous rant of mine, web development is a strong weapon in my marketing arsenal. That's why it kills me when I see all these high rise condo developers spending tons of money on websites that may look great, but really don't help sell the product. Just about every one of them are search-engine friendly nightmares.

There are two types of search engine results - the ones you get for free (organic placement) and the ones you have to pay for (pay per click advertising). And my guess is high rise developers are foolishly paying aplenty for their search engine results.

Website promotion starts with good design, simple navigation, great content and keyword relevance, all of which play a major role in how search engines index websites. Search engines send out "bots" that crawl sites for content and relevance. They are extremely impatient and don't care about dropdown navigation, or flash movies, or cool graphics. They want details, and if they see garbage code, guess what the search engine will think of the site?

The use of the right keywords in right places in the right context with the correct number of times will do wonders in optimizing your site for these bots. That's what Search Engine Optimization (SEO) is all about.

Remember that no matter how nice your site looks to the human eye - and there are many high rise condo sites that really look great! - search engines just don't appreciate art, really don't care about messages written on graphics and totally overlook flash introductions as if they're not even there. Search engine scripts look for the links on the site, then follows each one in the order they were detected on the HTML code.

So regarding page content, you need to get the point quickly and make sure it's worth getting to in the first place. Search engines regard words that are used most often on your site as the most important. The challenge is to develop text that both the human user and the search engine robot want to see at the same time. Content must be distributed effectively, using every sentence as a keyword phrase that you want the search engine to index you for. I have yet to see a high rise developer's website here in Las Vegas that does that correctly.

Choosing the proper keywords throughout your website is the most important component of high search engine results. Find the proper keywords by preparing a list of all possible words, match their popularity against the competition, then implement the results. Once that's implemented, all you need to do is wait for the "bot" to return and you'll see amazing organic results from search engine queries.