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Monday, September 10, 2007

Manhattan West Las Vegas Condos Making It Easier for Agents to Sell Their Properties

In this day and age when technology can do just about anything, it's becoming more and more amazing to me that not all high rise and mid rise condo developers are offering branded websites to real estate agents.

The ManhattanWest mid-rise condo project in Southwest Las Vegas gets it. By replicating their original website, I can now market their project by sending out my own personalized URL to prospective Las Vegas condo buyers. Not only are those clients registered by ManhattanWest in my name, I get an email with all the buyer's contact information for followup. Plus, once on my branded site, where ever they navigate on the website lists MY phone number and email address, including the Contact Us page. That's very powerful marketing on an agent by agent basis.

ManhattanWest isn't unique in this marketing concept. The Streamline Tower high rise project in downtown Las Vegas does it also. The Pinnacle Las Vegas helps agents automatically register clients through the use of a specific link they provide agents with where anyone registering off that link will be credited to the agent's referral code.

But my question is, why don't ALL projects do this? There's no down side to it (other than the cost of the website programming - which would be a drop in the bucket judging from the budgets these high rise projects have and the obscene money they throw at advertising on a monthly basis. (Trust me... you wouldn't believe how much money goes to advertising in magazines, billboards, newspapers which never seem to generate the desired results anyway.) Providing branded websites is a perfect way to get the broker/agent more involved in the sales process and gives agents that needed ego boost to get the condo development in front of their clients.

And just so you know, ManhattanWest will be situated on 20 lushly landscaped acres in Las Vegas' booming Southwest, centrally located between Summerlin and the Strip on Russell Road just west of I-215. The community will feature 700 condominiums and lofts, 150,000 square feet of office space for sale or lease, and more than 40,000 square feet of retail. Grading is complete, and construction is already underway. With prices starting from the mid $200's, I really believe ManhattanWest offers a tremendous opportunity for someone looking to live in Las Vegas and enjoy a great lifestyle in a residences/offices/shop environment. Register now to see what I mean.

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