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Monday, June 04, 2007

BloggerView: Vanessa Harbers - Trump Las Vegas

This week, our BloggerVew features Vanessa Harbers from the project that's synonomous with brand awareness, the Trump Las Vegas high rise condo hotel. On the heels of Donald Trump's recent visit to Las Vegas, here's how Vanessa answered our BloggerView questions:

Q: Tell us a little about your background and how you ended up at the Trump project.

I was working for another developer in Las Vegas and heard that Trump was coming to town. I knew the project would be incredible and made certain that I did my best to become part of the team.

Q: What is the current status of Trump Las Vegas?

The building has been topped off. We are at the full 64 stories and the exterior glass is almost complete. The property is anticipated to be completed in the first quarter of 2008. A second Tower has just been released for reservation and Tower II is anticipated to be completed at the end of 2010.

Q: What are the unique features of your project that sets it apart from the other projects in town?

The Trump name and level of luxury make the project a condominium hotel in a class of its own. The interior of the building is elegant & stunning to look at. The property is located in the high end four corners of the strip; on which sit Wynn, Venetian, the future Plaza Hotel (from New York), Fashion Show mall & Trump. We are in walking distance to the towns finest shopping and restaurants.

Q: What is your opinion of the Las Vegas high rise condo market in general?

I think we are in the beginning stages of what will be a long term growing market. We are many years behind a city like Miami where there is a large amount of inventory. We are just starting and our inventory is quite low for a city with a large projected growth.

Q: Condo or Condo/Hotel... what makes better sense and what are the good and bad points of each?

Condo Hotel is a wonderful concept because you always have the option of using your property to create income. Trump International Hotel & Towers offers living with services that come along with being in the highest level of a luxury hotel. The units are sold fully furnished so for out of town owners it makes things a bit easier. It depends on the specific needs & wants of the buyer.

Q: Who is the target market for Trump? What attributes describe your typical buyer?

Everyone. We have buyers of all ages, and from all over the world. Many celebrities and people who cherish their privacy are attracted to Trump as the Lobby will be quite exclusive. People who see the future of Las Vegas are drawn to Trump because they know there is nothing like a Trump property in any city. Many of the buyers intend to use the property as a second or third home.

Q: How are you building your brand and marketing to your target audience?

The Trump brand is synonymous with luxury. People are drawn to our project because they know that when they purchase a unit in a Trump building, it includes the best of everything. Featuring our property on “The Apprentice” TV show has exposed us to an international audience.

Q: What is the process at this point to reserve a unit at Trump? What is available and at what prices?

A select few units remain for sale in Tower I (anticipated to be completed in the first quarter of 2008). Studio units are available from approximately $700,000. One bedroom units are available from approximately $1,000,000. Penthouse units are available priced from $2,100,000. A 10% down payment is required.

Tower II (anticipated to be completed at the end of 2010) Reservations can be made on specific units priced from approximately the mid $600,000’s for a studio & $1,000,000 on a one bedroom. Penthouse units are priced from $3,000,000. A $10,000 refundable deposit is required. 10% will be due at contract & an additional 10% will be due at least a year from contract.

Q: Do you have any social events, open houses, etc. that showcase your project to the public?

We have a beautiful sales center on the strip located directly across the street from the Wynn. Models of the studio & one bedroom units are available for viewing. If an interested buyer would like a tour, please call me at 702-669-5465 for an appointment.

Q: Any advice, insights, etc. for high rise shoppers?

Do your homework. Look at the amenities. If you are looking at a condominium hotel & intend on renting it out, make certain it is a place that people will want to stay. People often make the mistake of buying a less expensive property and later find it doesn’t have enough branding or uniqueness to draw guests.

Q: Describe Trump Las Vegas in one sentence.

The most luxurious condominium hotel in all of Las Vegas.

And I'd like to thank Vanessa for taking the time to answer our questions. If you have any questions regarding the Trump Las Vegas Condo Hotel, Vanessa can be reached at 702-669-5465 or at her email address here. Tell her you read her BloggerView!

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